Statistics show that only 20% of books published sell more than 100 copies. The big problem is that most writers don’t ever think about marketing and selling, which is great if your reason for writing is purely literary. However, if you’re writing a book to build your business or to generate additional income, you can’t […]
A marketing plan is a business development document designed to help you identify and plan out the actual activities that will promote and sell a product or service. It is a crucial planning tool that provides focus and check-list type clarity. Marketing programmes attempted without the backup of a proper plan, often fall victim to […]
Often when observing the human race, members of our online think tank have pondered the question; has the human race for gotten more than it has ever learned? And this is an interesting topic because so often we say that those who fail to understand their history are doomed to repeat it. One has to […]
If there’s one thing I love, it’s the way that people can get so excited about struggling to find an answer to a question, when the real answer to their problem is that they haven’t really asked the right question in the first place.
Here’s an example.
“Please help me. I’ve just written a book. Which is […]
Let’s say you want to know how to self-publish a book, and you want to do it in the least expensive and best way possible. Is this contradictory?
In fact, on my web site at Write and Publish Your Book, the two questions I’m asked the most are how to self-publish a book and how to […]
These days if I miss something funny or important that was on television I’ll think to myself, “I’ll look for it on YouTube.” This popular site has become so infused with our culture that it seems to have replaced television altogether as a resource for news and entertainment. In today’s short-attention, quick-fix society, one needs […]
Writers are an emotional lot. We could be described as “slightly crazy” by those who know us best. Never mind that we dabble in fiction or non-fiction. Our sense of self-worth is intimately tied to our writing. And when we are good, we are very, very good. But when we are bad, we are horrid! […]
Does the words “book signing” terrify you? Fear not! I thought writing The Circle of Friends the best part until I began making public appearances – now I cherish getting out and meeting the readers. As a book signing road warrior (180 stores in 3 years), I would like to offer you a few fresh […]
As one of the most prolific, if not the most prolific online article writer, having personal wrote some 10,545 articles online now, I have found myself in a very interesting situation. I have now compiled these articles into stacks and then I am going to make them into eBooks? So, the next question is; What […]
I was impressed when I read Kevin Roberts’ Lovemarks: The Future Beyond Brands (PowerHouse Books; 2005). Roberts explains the loyalty created by finding a brand’s love story and transforming the logo into a Lovemark. Brilliant.
In marketing, every day is Valentine’s Day. The ongoing romance of your customer is a never ending process. Our customers are […]